Rifel participated in the SOMOS UNO, SOMOS OXXO 2026 Expo, one of the most important gatherings for suppliers and strategic partners of the chain, held on April 30, 2026, at Cintermex in Monterrey, Nuevo León.
The event brought together more than 1,500 OXXO employees, including operational and commercial managers from different regions, category leaders, and representatives from strategic areas such as operations, expansion, development, infrastructure, technology, and human resources.
The OXXO Expo aims to generate value propositions by showcasing products, services, innovations, and solutions that contribute to business growth, while also fostering knowledge sharing, networking, and collaboration between suppliers and the organization.
During its participation, Rifel had the opportunity to strengthen its presence with key decision-makers, present its value proposition, and connect with different areas of the company, consolidating business relationships and exploring new collaboration opportunities.
Participation in these types of forums reinforces Rifel's commitment to innovation, developing solutions for the convenience channel, and building strategic alliances that drive joint growth with its customers.