WHAT DEFINES US
WE ARE A LEADING COMPANY IN THE MANUFACTURE AND MARKETING OF INDUSTRIAL BAKERY PRODUCTS, WITH MORE THAN 20 YEARS OF EXPERIENCE.
THE HEART OF rIFEL
We offer a wide variety of baked goods, including cakes, bread, pastries, and more. All are made with the maximum freshness, quality, and an irresistible flavor.
The great success of our products has allowed us to be present in Mexico's best stores, such as Oxxo, HEB, 7-Eleven, Circle K, Kiosko stores, Gomart, Extra, 7/24, Yepas, and Bara.
Our bread is 100% made in Mexico, with the highest quality standards and crafted by Mexican hands.
In 2026, we inaugurated our second production facility in Querétaro, featuring state-of-the-art infrastructure, automated and standardized processes that guarantee efficiency, quality, and scalability for all sales channels.
Currently, we distribute our products throughout Mexico and export them to the United States and several Central American countries.
MISSION
To be the leading company in the manufacture and marketing of food products through a brand that conveys quality and trust, supported by an excellent human capital that meets the expectations of our clients and business partners.
VISION
To position the Rifel brand in the national and international market as synonymous with quality and prestige, achieving recognition and affection for the brand in our customers' homes.
RIFEL VALUES
COMPETITIVITY
We are committed to delivering trust and quality through every product we make.
QUALITY
We offer superior quality products to satisfy the most varied tastes of our consumers.
TRUST
We cultivate and maintain all our relationships with integrity, sincere commitment, and mutual respect.
COMMUNICATION
Our team works together efficiently to deliver outstanding service.
TEAMWORK
We strive to be better every day and thus exceed the expectations of our loyal consumers.
INNOVATION
We have the perfect synergy among all our staff, which is fully reflected in the service we offer.
OUR COMMITMENT TO SOCIETY:
We actively donate to the Food Bank of Mexico/Querétaro as part of our commitment to Mexican society. We share the Food Bank's goal of fighting hunger among Mexican families living in extreme poverty and financial assistance.